OWNSILENT Newsroom
2 minute readThe Lamborghini Urus revolutionized the luxury performance SUV world upon its groundbreaking reveal on December 4, 2017, at Lamborghini's historic Sant'Agata Bolognese headquarters. Dubbed the world's first Super Sport Utility Vehicle (SSUV), it marked the brand's triumphant return to the SUV category since the iconic LM002 of the 1980s, blending ferocious supercar DNA with practical, family-friendly versatility.
The original Urus (2018 model year) boasted a hand-built 4.0-liter twin-turbo V8 engine delivering 650 CV (478 kW) and 850 Nm of torque, propelling the nearly 2.2-tonne beast from 0-100 km/h in just 3.6 seconds and on to a top speed of 305 km/h—figures that made it the fastest SUV of its time. Paired with an 8-speed automatic transmission, permanent all-wheel drive, rear-wheel steering, adaptive air suspension, and Lamborghini's ANIMA drive modes (including STRADA, SPORT, CORSA, plus off-road settings like NEVE, TERRA, and SABBIA), it offered unparalleled dynamics on tarmac and surprising capability off-road.
Its bold, angular design featured signature Y-shaped headlights, hexagonal motifs, muscular proportions, and a low-slung stance, drawing inspiration from the Aventador's aggression while prioritizing functionality with a spacious five-seat interior, high-end materials, and advanced tech like the Lamborghini Infotainment System. Priced from around €171,000 (roughly £165,000 in the UK), it quickly became Lamborghini's bestseller, attracting new customers, doubling production capacity, and helping the brand achieve record sales.
This first-generation Urus laid the foundation for the model's enduring legacy, proving that a Lamborghini could be both thrilling and usable every day.
For enthusiasts looking to enhance the classic Urus's already commanding presence, the OWNSILENT M-Style Venatus S Dry Carbon Fiber Wide Body Kit is an ideal upgrade for 2018–2025 models (including early S and Performante variants). Crafted from premium autoclaved dry carbon fiber, it delivers a wider, more aggressive stance with improved aerodynamics, reduced weight, and a stunning exposed-weave finish—featuring widened fenders, bold front/rear bumpers, side skirts, and aero accents.
View the full kit details and options here:
[OWNSILENT M-Style Venatus S Dry Carbon Fiber Wide Body Kit for Lamborghini Urus](https://www.OWNSILENT.com/product/OWNSILENT-m-style-venatus-s-dry-carbon-fiber-wide-body-kit-for-lamborghini-urus-s-p-2018-2025)
Perfect for personalizing your original Urus into an even more exclusive icon—professional installation recommended for seamless fit and performance!